The Scratch Cooker

At MetrixLab there is a growing demand for infographics. Usually I support the Marketing team for internal mailings and presentations. This time the question came from one of our research directors to create something fun besides the regular report. We decided to make 3 infographics/posters/handouts. The topic of the research was Bouillons/Stock and how it is used by consumers.

Middle: Oversight, facts and figures. 

Left: Main frustrations “Why can’t I cook like an Chef?”

Right: Top inspiration “What is my favorite dish?”


I was responsible for all the illustrations, design and copy writing apart from the facts conducted from the research.